Ratan Naval Tata, the country’s biggest and generous businessman, breathed his last on 9 October. He was 86 years old. Ratan Tata’s company ‘Tata’ became the salt of the country, ‘Tata’ became the truck of the country and ‘Tata’ became the power of the country. ‘Tata’ tea said to every Indian – ‘Wake up’. Tata Group itself said in one of its advertisements – ‘India is the name of my family, ‘Tata’ is trying to fulfill its responsibility. Ratan Tata considered every Indian as his family. His simplicity not only won hearts but his thinking also made everyone his admirer. He said, ‘If you want to go fast, go alone, but if you want to go far, go together’. Ratan Tata walked side by side with every Indian and provided facilities to the people as per their needs. Tata never differentiated between rich, middle class and poor and made products for every section. With this thinking, Tata entered fashion retail and made fashion budget friendly. Ratan Tata himself had a unique fashion style.
Ratan Tata’s T-shirt is a part of every dressing style
Ratan Tata himself lived simply but his fashion style was unique in itself. He mostly wore light colored shirts and beige or khaki trousers. Sometimes he would also fold the sleeves of his shirt upwards. Used to wear jeans like a common man. There was one thing common in each of his dressing styles which made him unique. That was a white T-shirt. He used to wear a white T-shirt under every shirt. Linen was his favorite fabric.
always wore white shirt over suit
Although Ratan Tata’s favorite color was red, he was seen wearing a white shirt on every special occasion. Especially in office and corporate events, he used to wear white shirt with dark colored suit. fashion designer bhavana jindal It is said that white shirt shows professionalism and innovation. Ratan Tata was also a professional and always showed something new. This color also shows purity. Everyone knows how pure Ratan Tata’s heart was. White color is a light color which helps in increasing productivity and performance. This color controls emotions and increases focus.
Tata Group has many fashion companies (Image-Canva)
Indians of every section became fashionable
Tata Group started a retail store named ‘Westside’ in 1998. Through this fashion retail store, common people got a chance to wear luxury fashion and stylish dresses. The first store was opened in Mumbai but today Westside has more than 130 stores across the country. Through this retail store, Tata gave fresh and contemporary fashion to the people. This store gave customers an opportunity to buy products like outfits, perfumes, footwear of many international brands under one roof. But the rates here were a bit high. Therefore, Tata started Judio to take fashion to middle class families and villages and created the slogan ‘Fashion for everyone’ i.e. fashion is for everyone. Here fashionable clothes are available at prices less than Rs 999.
Gift of fast fashion given to Indians
fashion designer bhavana jindal She says that the fashion industry in India developed after 1980, but at that time, Tata explained to the common people what fashion outfits and styling were. People understood the difference between work wear, ethnic wear, summer style, winter style, vacation outfits, festival dressing. Before 1998, common people did not have many options to buy global fashion outfits and the designer outfits available were out of their budget. Every girl’s favorite brand Zara is also from Tata. In 2010, Tata joined hands with the Spanish company to launch Zara in India. Tata has given the gift of fast fashion to Indians. Fast fashion means something that keeps changing all the time. This fashion remains in trend for a few months or a few years. Fast fashion is also called fad fashion.
Tata brought many international clothing brands to the common people (Image-Canva)
Indian dressing linked with slow fashion
While Tata introduced people to fast fashion, it also introduced them to slow fashion. Slow fashion means those dresses which never go out of fashion i.e. they are trendy and timeless. In simple language, this type of fashion dresses always remain evergreen. Our grandmothers used to do slow fashion only. Slow fashion outfits are made from cotton and linen which makes them of good quality. These are durable and long lasting. Slow fashion includes traditional outfits like saree, lehenga and suit salwar. Tata’s Tanera and Samoh brands only offer slow fashion.
Made from eco friendly leather
Tata has also worked a lot in the direction of sustainable fashion i.e. eco-friendly fashion. Tata International launches Phoenix Leather which is eco friendly leather. Due to this, there is not much emission of carbon dioxide. Tata made this leather in collaboration with Central Leather Research Institute. This leather was made from trees instead of animals. This metal free and chemical free Phoenix leather is also exported to foreign countries.
Also ahead in making natural dry fabric
Tata Group focuses on sustainability. He started Aranya Natural in collaboration with Srishti Trust. Tata has been manufacturing natural dye fabric for the last 24 years so that the environment is not polluted. This dye is prepared from things like tea waste, pomegranate peels, ball flowers, turmeric, leaves. Apart from this, Tata uses recycled cardboard and paper bags at its fashion retail stores. Apart from this, the plastic collected in stores is recycled and reused.
Tags: business empire, new fashions, Ratan father, Tata Motors, tata steel
FIRST PUBLISHED: October 10, 2024, 17:26 IST