With air pollution levels escalating to alarming levels in Delhi and the National Capital Region, the sale of air purifiers and masks have surged significantly, according to traders in the city.
Delhi’s air quality plummeted to the ‘severe plus’ category on Monday, with the Air Quality Index (AQI) soaring to 484 — its worst reading this season, according to the Central Pollution Control Board (CPCB).
As Delhiites struggles to breathe, traders said the demand for air purifiers and masks has increased as many residents see the equipment as a necessity to safeguard their health.
Vijendra Mohan, the owner of Air Expert India, a dealership in Indirapuram, said their air purifier sales have witnessed a significant increase after air pollution breached the ‘severe’ level.
“Earlier, we used to sell around 20 purifiers a day, sometimes even over two days. Now, the numbers have doubled to 40 per day. Air purifiers have become essential for households, and I am receiving over 150 inquiries daily,” he said.
Rakesh Singh, who runs a Blueair air purifier dealership in Pushp Vihar, said, “Last month, I was selling 10 to 12 air purifiers a day. Now, sales have increased to 25 units daily,” he noted, adding that the spike in demand has been consistent over the past few weeks.
Ravi Kaushik, the owner of Airth Air Purifier Company in Vikaspuri, said he has recorded a 70 per cent jump in sales since late October.